• Who we are

    The Watch Business is a Sydney based licensed second-hand watch dealer specializing in Buying and Selling luxury timepieces - pre-owned, unworn and new. With our 10 years of experience and an extraordinary eye for detail, each and every piece we buy and sell is meticulously examined and guaranteed for authenticity. 

    We offer a wide range of brands ranging from Rolex, Patek Philippe, Audemars Piguet, Breitling, Omega, Cartier, IWC and more at different price points but will also take the time and care to source and negotiate a specific timepiece for you, from our wide network of individual collectors and resellers. We also offer flexible trade options on all our watches.

    We take pride not only in our curated watch collection, but also in the exceptional customer experience we provide. For watch enthusiasts and VIP customers on the lookout for their next investment, we offer exclusive and first access to newly acquired timepieces. 

    What sets us apart is our industry knowledge - where every watch is carefully inspected and authenticated before going up for sale.

    Those new to the watch world will benefit from our extensive expertise and guidance. Whether your goal is to maximise your financial investment, or to purchase your first Rolex for daily wear, we will guide you to make the best decision for your budget and style preferences. 

    Our experts also offer watch valuation services for insurance replacement purposes, collection valuations and private purchase assessments. 

    Contact us if you are looking to Buy / sell / consign your watch.

    For a private appointment / viewing contact

    Dmitri - 0423 778 091.



Can I walk-in or do I need to book an appointment?

No, we are by appointment only. Please book an appointment here or contact us at sales@watchbiz.com.au or call Dmitri on 0423 778 091.

What payment methods do you accept?

We accept bank transfer or cash transactions in-person.

Are you a licensed watch dealer?

Yes, we are a licensed dealer under the Pawnbrokers and Second-hand Dealers Act 1996. Our license number is: 2PS27252.

How do I know if my watch is authentic?

All of our watches are 100% authentic and verified. We authenticate every piece at the watchmaker ( Horologist ) before we buy, and our license means that every watch we purchase has been run through the police database to ensure it is not a stolen item.

How do I know if the watch I want is in good condition if it’s second-hand?

Our experts thoroughly inspect all of our watches before buying and can provide detailed information on every watch’s condition.

Do you offer warranty?

We provide 12 months warranty with every watch that is out of their original manufacturer warranty period.

Do you ship interstate/internationally?

Yes, we offer free domestic shipping and FedEx for international shipping. Our shipping methods are tracked and signature will be required on delivery.

Can I sell, trade-in or consign my watch?

Yes, for more information on these services, visit our page here.

How do you value the watches?

Our process is simple and quick, for more information about the watch valuation process, visit our watch valuation page here.