The Watch Business is a Sydney based licensed second-hand watch dealer specializing in Buying and Selling luxury timepieces - pre-owned, unworn and new. With our 10 years of experience and an extraordinary eye for detail, each and every piece we buy and sell is meticulously examined and guaranteed for authenticity. 

We offer a wide range of brands ranging from Rolex, Patek Philippe, Audemars Piguet, Breitling, Omega, Cartier, IWC and more at different price points but will also take the time and care to source and negotiate a specific timepiece for you, from our wide network of individual collectors and resellers. We also offer flexible trade options on all our watches.

We take pride not only in our curated watch collection, but also in the exceptional customer experience we provide. For watch enthusiasts and VIP customers on the lookout for their next investment, we offer exclusive and first access to newly acquired timepieces. 

What sets us apart is our industry knowledge - where every watch is carefully inspected and authenticated before going up for sale.

Those new to the watch world will benefit from our extensive expertise and guidance. Whether your goal is to maximise your financial investment, or to purchase your first Rolex for daily wear, we will guide you to make the best decision for your budget and style preferences. 

Our experts also offer watch valuation services for insurance replacement purposes, collection valuations and private purchase assessments. 

Contact us if you are looking to Buy / sell / consign your watch.

For a private appointment / viewing contact

Dmitri - 0423 778 091.

sales@watchbiz.com.au