Located in the heart of the Sydney CBD at 428 George Street, The Watch Business is your trusted source for buying and selling pre-owned luxury watches in Australia. We specialise in Rolex, Omega, Cartier, IWC, Panerai, Breitling, Audemars Piguet and more — all authenticated, all fairly priced. Whether you're a first-time buyer, a seasoned collector, or looking to sell or trade your current watch, we make the process simple and transparent. We operate by appointment from our private office in the Dymocks Building, Sydney CBD.